30 Years Later and ‘Star Wars’ is Geek Fashion

When Star Wars hit theaters in 1977 it brought with it a new look at Sci-Fi, prior to its arrival Star Trek ruled the small screen. But something about Star Wars was different, it was a Space Opera and after that America was hooked.

With it came toys, action figures, bed sheets, lunch boxes, whatever you could plaster Luke Skywalker’s face on you would find it. Back in 77 and in the subsequent years after, you wouldn’t find any traditionally “girly” toys or clothing. Sure you could steal your brother’s blaster OR better yet his clothing, but it wasn’t yours.

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1977 Princess Leia Organa Action Figure from Toy Hall of Fame

While I discovered Her Universe back in 2013, when I bought my first Doctor Who leggings the company which is owned by Ashley Eckstein the voice of Ahsoka in Star Wars: Rebels & Clone Wars  brings to the table looks that are strictly girl.

From leggings to hairpins, Eckstein’s company has paved the way for others to do the same and provide girls with plenty of cute looks. It was around this time I started noticing more and more products for girls hitting store shelves.

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Her Universe Rouge Squadron Dress models by Eckstein for Her Universe (Image belongs to Her Universe) 

The thing with Her Universe unlike many other companies is the fact that the products are also come in Plus Size and in the last year items have been sold at Torrid, especially the new Force Awakens line.

This inclusion is also important to note as well, because girls of all sizes and shape can now participate in being geeky and stylish.

I gush about Her Universe a lot because for the first time in my life I found clothes that was girly and fit the kind of image I like to perceive. It also helps that the items from the different lines are available not only from the main site but can be found online and even at places like Hot Topic and are easily accessible.

Though in 2 years and the resurgence of Star Wars items are popping up all over the place from Target to Macys, girls both young and old have choices. Lines like Rock and Republic (found at Kohls) and even JcPenneys has what they have dubbed a “New Generation” of Star Wars items which includes items for women in stylish cuts and designs.

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Rock and Republic Star Wars Cold Shoulder Sweater from Kohls (Image belongs to Rock and Republic for Kohls)

What was once not accessible to women before has now been dubbed Geek Fashion and racks are suddenly overflowing with skater dresses and leggings as well handbags, cosmetic bags and even funky heels.

You can’t escape the products being marketed at women and at young girls, suddenly “Star Wars” is pink and shiny with rhinestones and is attracting both the non-geek and the geek gal.

When you look at it like that, you’re attracting more fans and attracting women who may have never been interested in the fandom before or even interested in “geeky” things.

While it took 30 years to include women from the fashion aspect, many fans have been crafting for a long time both hand painted and sewn the designs have been around for a long time.

Next we’ll take a look at the high-fashion take over on the runways.

How ‘Star Wars’ Became Stylish

18 years ago my mother, a proud trekkie and Lord of the Rings fan took me to experience Star Wars for the first time. While I was only 7, Princess Leia and her iconic hair would stick with me for a long time.

In 2001 Star Wars: Episode 1 changed how I viewed myself, I was 11 and I knew that October I had to be Padme. Everything about her red throne room dress and make up would stay with me, just like Leia’s iconic look did a few years before.

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Padme’s Throne Room Dress, Episode 1, 2001. On display at “Star Wars and the Power of Costume” EMP Seattle, 2015.

Since then I have come into being a Geek, with a lot of judgement and shirts that are too big even for dudes. Thankfully 2015 saw the rise of Star Wars again, and a change in how women are seen in ‘Geekdom’ and how they dress.

30 years, it took 30 years to acknowledge women and girls in the Star Wars and that we are more than frumpy and unstylish but in reality bring our own look. A lot has changed in those 30 years and thanks to companies like HerUniverse and even Disney, women are being seen as more than sexy for the male gaze but for their choice in fashion and attire.

From Cover Girl to even Diane Von Furstenberg, fashion and the Star Wars galaxy have collided in what I would consider a cosmic event. The acknowledgement of what I consider myself as a Stylish Female geek is everywhere.

Though this idea of fashion and geekdom has been long time coming, in part thanks to companies recognizing women and their love of Sci-fi in what was once considered male held.

Companies like Australian based Black Milk Clothing, make everything from dresses to leggings with some of the most iconic titles in geekdom. No longer are women wearing outfits made for male counterparts, but are wearing chic high fashion pieces.

This article is a multiple part series, exploring the new high fashion world of geeky women’s fashion. It also should beg the question why were there less dresses and more t-shirts in the past, join me as we explore a galaxy that isn’t so far far away anymore.