When Star Wars hit theaters in 1977 it brought with it a new look at Sci-Fi, prior to its arrival Star Trek ruled the small screen. But something about Star Wars was different, it was a Space Opera and after that America was hooked.
With it came toys, action figures, bed sheets, lunch boxes, whatever you could plaster Luke Skywalker’s face on you would find it. Back in 77 and in the subsequent years after, you wouldn’t find any traditionally “girly” toys or clothing. Sure you could steal your brother’s blaster OR better yet his clothing, but it wasn’t yours.
1977 Princess Leia Organa Action Figure from Toy Hall of Fame
While I discovered Her Universe back in 2013, when I bought my first Doctor Who leggings the company which is owned by Ashley Eckstein the voice of Ahsoka in Star Wars: Rebels & Clone Wars brings to the table looks that are strictly girl.
From leggings to hairpins, Eckstein’s company has paved the way for others to do the same and provide girls with plenty of cute looks. It was around this time I started noticing more and more products for girls hitting store shelves.
Her Universe Rouge Squadron Dress models by Eckstein for Her Universe (Image belongs to Her Universe)
The thing with Her Universe unlike many other companies is the fact that the products are also come in Plus Size and in the last year items have been sold at Torrid, especially the new Force Awakens line.
This inclusion is also important to note as well, because girls of all sizes and shape can now participate in being geeky and stylish.
I gush about Her Universe a lot because for the first time in my life I found clothes that was girly and fit the kind of image I like to perceive. It also helps that the items from the different lines are available not only from the main site but can be found online and even at places like Hot Topic and are easily accessible.
Though in 2 years and the resurgence of Star Wars items are popping up all over the place from Target to Macys, girls both young and old have choices. Lines like Rock and Republic (found at Kohls) and even JcPenneys has what they have dubbed a “New Generation” of Star Wars items which includes items for women in stylish cuts and designs.
Rock and Republic Star Wars Cold Shoulder Sweater from Kohls (Image belongs to Rock and Republic for Kohls)
What was once not accessible to women before has now been dubbed Geek Fashion and racks are suddenly overflowing with skater dresses and leggings as well handbags, cosmetic bags and even funky heels.
You can’t escape the products being marketed at women and at young girls, suddenly “Star Wars” is pink and shiny with rhinestones and is attracting both the non-geek and the geek gal.
When you look at it like that, you’re attracting more fans and attracting women who may have never been interested in the fandom before or even interested in “geeky” things.
While it took 30 years to include women from the fashion aspect, many fans have been crafting for a long time both hand painted and sewn the designs have been around for a long time.
Next we’ll take a look at the high-fashion take over on the runways.
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